Agency Work
Saatchi Wellness
Freelance from February 2016–March 2016 (ongoing)
Developed and art directed a Pfizer brand web site for women's product (Consumer side); designed iPad apps for HCP side; work on several banner concepts on a major brand for chronic plague psoriasis; developed logo designs for internal think tank groups; created oriignal vector icons
Tribal Worldwide
December 2014–March 2015; March 2010; 2007–2009
Designed site concepts for Centrum web site, created and executed banner concepts for Centrum and Thermacare; designed site pages for Esso.com.
Responsible as Lead Art Director on the re-design of RestylaneUSA.com; Lead art director on Neutrogena Beauty Bonus micro-site; Lead art director on Aveeno.com Anti-Aging product line; Develop concept and art direction for Responsible as Lead Art Director on the re-design of RestylaneUSA.com; Lead art director on Neutrogena Beauty Bonus micro-site; Lead art director on Aveeno.com Anti-Aging product line; Develop concept and art direction for ad campaigns for Aveeno, Clean & Clear; Create concept & design interface for widgets.ad campaigns for Aveeno, Clean & Clear; Create concept & design interface for widgets.
Greater Than One
December 2014–March 2015; 2010–2013
Created concepts and executed designs for full web sites for the Continuum Health Partners Hospitals (Beth Israel, St. Luke’s, Roosevelt, NY Eye & Ear Infirmary); concepted and developed web site and banner campaigns for several pharmaceutical clients such as Omnaris Allergy, Genentech, Rituxan, TamiFlu; Managed 2-3 junior designers for execution of lower page designs for full sites and banner resizes, and provided creative direction and overlooked Flash creative development for several banner concept executions; Presented designs to clients.
Heartbeat Ideas
Freelance from March 2015 - June 2016 (ongoing)
Worked on both HCP and Consumer sides of full web site design development, banners, emails, convention booth displays, print brochures & guides, Powerpoint presentations. Clients included Bristol-Myers Squibb (Opdivo), Astrazeneza (Bydureon), Janssen (Trinza Sustenna).
360i
January 2011–October 2011
Created concepts and executed designs for food brand complete web sites, banner campaigns, Facebook applications, and sweepstakes for food brands such as Oreo.com’s 100th Birthday Celebration, “Make Something Amazing” Kraft Natural Cheese, Kraft Parmesan Cheese, Guinness’ “Boldest Fan Hall of Fame” Facebook application.
MRM McCann Erickson
Lead art director on the original Stunning Nikon site featuring Kate Moss and the CoolPix S6. Developed site content, overlooked B-roll material and behind-the-scene interview with Moss during production at Steiner Studios in Brooklyn. Other lead art direction work included Kohl’s Wardrobe Planner, an online tool allowing users to mix-and-match Kohl’s clothing to create ensembles; Black & Decker “Cordless Outdoor Tools” site.
More Past Work
Tenth Wave (Sr. AD & Flash Designer)
Created concepts for vision eyewear banner campaign, designed variations in storyboard format, animated and built in Flash chosen concept; Designed an interactive sales tutorial for a cloud-based business application.
Merkley+Partners (Sr. AD, New York, NY)
Worked on All Detergent online properties such as developing art direction for web site, creating concepts for standard and richmedia banner campaigns.
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Tribal Worldwide (TribalDDB)
I have been freelancing with TribalDDB and TribalWordlwide as early as 2008, on and off til 2015. Some of the work below are older and no longer online so the work is archived. The older work includes beauty brands (Aveeno, Clean & Clear, Restylane USA) where I designed full web sites and sitelets.
The newer work I worked on concepting and art directing banner campaigns for Thermacare & Centrum, and I also designed the microsite for Centrum Silver.
Centrum Silver Sitelet & Banner Campaign
Re-designed the Restylane USA web site using a high-tech, sophisticated look and feel that borrowed from fashion imagery.
Re-designed the Restylane USA web site using a high-tech, sophisticated look and feel that borrowed from fashion imagery.
Designed micro-site for Aveeno's Anti-Aging product line targeting at educating their consumers on the science of skin and aging agents.
Designed micro-site for Aveeno's Anti-Aging product line targeting at educating their consumers on the science of skin and aging agents.
Designed micro-site for C&C's SOFT product line that provides an in-shower facial by utilizing steam.
Designed micro-site for C&C's SOFT product line that provides an in-shower facial by utilizing steam.
Thermacare Banner Campaign
Beauty Brands
Products
Designed the Healthcare Professional web site for Omnaris Allergy Spray, and Zetonna Allergy Spray (HCP and Consumer); Created design templates for secondary and tertiary pages for junior designers to execute; Managed the design approval process and QA version control; Presented site design and progress to client throughout the duration of the project.
Greater Than One
Designed the Healthcare Professional web site for Omnaris Allergy Spray; Created design templates for secondary and tertiary pages for junior designers to execute; Managed the design approval process and QA version control; Presented site design and progress to client throughout the duration of the project.
Created overall design for Zetonna's Allergy Spray for both Consumers and Healthcare Professionals; Sites are created for responsive design; Created design templates for junior team to execute; Responsible for overlooking and approving design work done by support team; Managed and delegated design duties during secondary and tertiary page production; Presented to client throughout the project.
Interactive Product Demo
I started freelancing at GTO as early as 2010. Here are some samples of my favorite work that I did there.
Roosevelt Hospital Website
Responsible for expanding existing creative direction for hospital responsive web site; Researched photography for hospital's brand; Managed junior team to execute secondary and tertiary page designs; Oversaw creative and QA approval process; Created in-depth styleguide for the client.
Life Technologies
Exploratory web site design directions for potential client
360i
Designed 2 exploratory concepts for Kraft's "Make Something" campaign.
Created concept and designed storyboard for this campaign.
Worked on the Creative Team to brainstorm multiple online and viral campaigns for Oreo's 100th Birthday celebration; Responsible for exploring the look & feel for the landing page of the micro site.
Designed this fun interactive app where users chose their favorite player and uploaded their own face.
Designed and animated banner campaign for back to school messaging.
Designed 2 exploratory concepts for Kraft's "Make Something" campaign.
Created concept and designed storyboard for this campaign.
Worked on the Creative Team to brainstorm multiple online and viral campaigns for Oreo's 100th Birthday celebration; Responsible for exploring the look & feel for the landing page of the micro site.
Designed this fun interactive app where users chose their favorite player and uploaded their own face.
Designed and animated banner campaign for back to school messaging.
MRM
Created web site design featuring Kate Moss for the Coolpix S6; Managed b-roll crew during the closed-set film/shoot weekend for online usage; Presented designs to client.
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Richmedia banner 1; Created 2 concepts and art direction for the Coolpix S1;
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Designed micro-site for the cordless outdoor tools line for Black & Decker
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Designed and animated rich media banner for the "Crooked" Laser Level campaign.
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Designed Flash feature that allowed users to play and interact with Kohl's Back-To-School merchandise line; Users can save and print the assembled outfits to take to the store; Created similar "Fashion Chemistry" banner campaign to accompany the web site.
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Designed Flash feature that allowed users to play and interact with Kohl's Back-To-School merchandise line; Users can save and print the assembled outfits to take to the store; Created similar "Fashion Chemistry" banner campaign to accompany the web site.
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Designed the micro-site promoting the launch of Maybelline's "Pure" cosmetics line.
Work seen here are archived.